Samsung will have exposure to Cardano (ADA) after partnership with veritree – BeInCrypto

Technology company Samsung Electronics America has taken an important step towards exposure to Cardano (ADA), following a partnership with the veritree project, which aims to plant millions of trees to combat climate change.

Specifically, the company has set itself the objective of plant two million mangroves near the Mahajanga region of Madagascar by the end of the first quarter of 2022.

The choice of the mentioned coastal region is due to the fact that “Faces biodiversity challenges due to large-scale deforestation” And, to carry out the project, Samsung will work with experts in the field from Eden Reforestation Projects and members of the community.

Fountain: Samsung

According to the official statement of the company:

“Samsung has partnered with climate solutions platform, veritree, to manage the tree planting initiative leveraging blockchain technology to verify and track every step. of the reforestation process ”.

veritree is a reforestation platform developed by tentree, a sustainable clothing company that plants ten trees for each item of clothing sold and, in turn, uses the blockchain Cardano as the basis of the network.

Mark Newton, director of corporate sustainability for Samsung Electronics America, told the veritree partnership:

“Building on our history of open collaboration, we partnered with Veritree for the tree planting initiative as an additional way to contribute to a better global society.”

For his part, Derrick Emsley, co-founder and CEO of veritree, said:

“Our mission is to simplify the incorporation of nature-based solutions into any business model and we are excited about our strategic partnership with Samsung.”

Cardano exhibition

In this way, thanks to Samsung’s announcement offered at the CES Conference held in Las Vegas, the company confirms its exposure to the blockchain Cardano.

The milestone was ratified via Twitter by Sidney Vollmer, Head of Brand and Communications at the Cardano Foundation, who noted:

“Woof! @Samsung’s reforestation efforts – 2 million trees will be planted this quarter, made by our great friends at @veritree, they will live on our blockchain!

Meaning: Samsung will now have exposure to #cardano ”.

Fountain: Twitter

In this same position, Cardano Community, also offered his assessment through his official Twitter account:

“Another great initiative driven by the #blockchain #Cardano. @SamsungUS will plant 2 million trees in Madagascar by the end of the first quarter of 2022 in partnership with @veritree_, a Cardano blockchain-based climate solutions platform. “

Samsung’s statement also emphasizes that the company’s sustainability efforts date back to the 1970s when it was unveiled. Econo TV, which reduced power consumption by more than 20% through an instant receive function.

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Samsung will have exposure to Cardano (ADA) after partnership with veritree – BeInCrypto

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